Bogotá · Serving LATAM contacto@sumerce.guru
Digital systems with AI fine-tuned to your brand
ES EN 21.04.2026
Real AI · For businesses that scale

Digital that thinks for you.
6 pillars, one single brain.

We don't sell services in isolation. We design digital ecosystems that think for themselves, with AI fine-tuned to your brand.

The 6 pillars
AI consulting CORE Technical & editorial SEO Custom web & apps Digital strategy Social media Content production
§ 0101

Why Sumerce Guru and not another agency.

We're not better at one single thing. We're better at connecting everything. Six principles that change the way digital marketing is done.

⟶ 01

AI in every layer

Every service is powered by AI models fine-tuned to your brand. No generic templates: your own voice, your catalog, your objections.

⟶ 02

Data, not hype

Every decision is backed by predictive analytics and real-time dashboards. If it isn't measured, it doesn't exist.

⟶ 03

One team

Strategists, developers, designers, writers and AI experts working as one. No rotation, no silos.

⟶ 04

Measurable results

Clear KPIs, transparent reporting and demonstrable ROI. First visible result in 30–60 days, not in 6 months.

⟶ 05

Real scalability

Solutions that grow with your business. From startup to enterprise, the architecture is the same — only the scope changes.

⟶ 06

Fixed pricing

Proposal per phase, not endless monthly retainers. You know exactly what you pay, what you get and when. No surprises.

§ 0202

The 6 pillars, one single brain.

Each pillar solves one dimension of digital growth. Together, they behave as a system: what one learns, the next one uses.

§ 0303

Full services list, pillar by pillar.

34 sub-services organized in 6 pillars. Select a pillar to see the full detail.

2.1

Comprehensive AI-powered technical SEO audit

Deep diagnosis of your site's technical health with intelligent crawlers that detect the issues blocking your rankings.

  • Architecture crawl, broken links and indexing errors
  • Core Web Vitals (LCP, INP, CLS) prioritized by impact
  • Schema Markup for rich snippets in search results
  • Health of robots.txt, sitemap and canonicals
  • Security audit: SSL, HTTPS, malware
  • Roadmap prioritized by expected ROI
2.2

AI-powered on-page optimization

We optimize every visible and invisible element so Google and your users find what they're looking for.

  • Title tags, meta descriptions and optimized H1-H6
  • Semantic restructuring with NLP
  • Image compression, alt text and WebP/AVIF
  • Internal linking via automatic graph analysis
  • Breadcrumbs, tables of contents and facets
  • Duplicate content and cannibalization audit
2.3

Off-page SEO and smart link building

We build your domain authority with ethical strategies and predictive analysis of backlink quality.

  • Backlink profile analysis and toxic detection
  • Guest posting, digital PR and viral infographics
  • Broken link building opportunities
  • Mention monitoring with automatic alerts
  • Local SEO and Google Business Profile
  • DA/DR growth vs. competitors
2.4

Keyword research with predictive AI

We uncover opportunities your competitors haven't seen yet, with trend and search intent prediction.

  • Short-tail, long-tail and question keywords
  • Automatic classification by search intent
  • Emerging keywords and seasonal trends
  • Keyword mapping to prevent cannibalization
  • Gap analysis vs. top 10 competitors
  • Topic clusters for pillar-based architecture
2.5

SEO editorial strategy and content planning

Data-driven editorial calendars that position your brand as an authority and attract high-value traffic.

  • Pillar pages and cluster articles
  • AI-assisted SEO copywriting
  • Monthly calendar prioritized by potential
  • Content refresh of older articles
  • E-E-A-T content for YMYL niches
  • CTR and conversion analysis
2.6

SEO dashboards and automated reporting

Full visibility of your organic performance. Every decision backed by data.

  • Real-time dashboards with key KPIs
  • Integration with Search Console, GA4, Ahrefs, SEMrush
  • Alerts for drops, errors and algorithm impact
  • Monthly executive reports
  • Revenue attribution by keyword and page
  • Share of voice benchmarking
3.1

Custom web design and development

Sites with unique identity, intuitive navigation and optimal performance. Smart components that adapt to the user.

  • UI/UX with wireframes and interactive prototypes
  • Frontend in React, Next.js, Vue.js, Astro, Tailwind
  • Backend in Node, Python (Django/FastAPI), PHP
  • 100% responsive and mobile-first
  • Dynamic content personalization with AI
  • Integrated live chat and virtual assistants
3.2

High-performance e-commerce stores

Platforms that sell 24/7, with payments, logistics and AI integrated to maximize every conversion.

  • Shopify, WooCommerce, Magento or custom
  • Stripe, PayU, MercadoPago, PSE gateways
  • AI-driven product recommendations
  • Smart search with autocomplete
  • AI-powered abandoned cart recovery
  • Marketplace integration (MercadoLibre, Amazon)
3.3

Custom web and mobile applications

Apps that solve specific needs: internal dashboards, mobile apps with advanced AI, and client portals.

  • Progressive Web Apps (PWA) with native-like experience
  • Native iOS/Android and React Native/Flutter apps
  • ERP, CRM and HRM systems with smart modules
  • Client portals and e-learning platforms
  • AI APIs: vision, NLP, image recognition
  • Cloud architectures (AWS, GCP, Azure) with CI/CD
3.4

Optimization, security and WPO

A fast and secure site is not a luxury — it's a necessity. Hardened against threats and loading at lightning speed.

  • WPO: minification, compression, CDN and caching
  • Core Web Vitals to meet Google's standards
  • SSL, firewalls (WAF) and DDoS protection
  • 24/7 uptime monitoring
  • Automated backups and versioning
  • Periodic penetration testing
3.5

CMS and ecosystem integration

We connect your site with the tools you already use — and the ones you need. A seamless digital ecosystem.

  • WordPress, Webflow, Strapi, Sanity and headless CMS
  • CRM (HubSpot, Salesforce, Zoho) and ERP
  • Email marketing (Mailchimp, ActiveCampaign, Klaviyo)
  • REST and GraphQL APIs for external systems
  • Migrations without downtime or SEO loss
  • Training for autonomous management
4.1

Integral digital strategy and marketing plan

Before executing, we plan. Roadmaps with objectives, channels, budgets and KPIs for every action.

  • Digital maturity diagnosis of your company
  • Buyer personas with advanced AI segmentation
  • Customer journey map with touchpoints
  • Omnichannel plan with predictive allocation
  • KPIs, OKRs and automated dashboards
  • Quarterly roadmap with milestones and deliverables
4.2

AI-powered digital advertising (PPC)

We create, manage and optimize paid campaigns to maximize the return on every dollar invested.

  • Google Ads: search, display, shopping, YouTube, PMax
  • Meta Ads with advanced lookalike audiences
  • TikTok, X, LinkedIn and Pinterest Ads
  • Programmatic advertising and RTB
  • Automated A/B testing of creatives
  • ROAS, CPA, CTR and multi-channel attribution
4.3

Inbound marketing and lead generation

We attract qualified leads organically with valuable content and smart conversion funnels.

  • Full TOFU, MOFU, BOFU funnels
  • Lead magnets: ebooks, webinars, calculators
  • Landing pages with A/B testing and personalization
  • AI-driven lead scoring for the most qualified
  • Behavior-based email nurturing
  • Smart forms integrated with CRM
4.4

Email marketing and intelligent automation

The highest-ROI channel in digital marketing. The right message, to the right person, at the right time.

  • Strategy: welcome, nurturing, reactivation
  • Responsive templates with brand identity
  • Behavior and funnel-based segmentation
  • Workflows in Mailchimp, ActiveCampaign, HubSpot
  • Dynamic personalization with AI
  • Subject line and timing optimization with ML
4.5

Predictive analytics and business intelligence

We turn data into decisions. Predictive models that anticipate the market and give you a competitive edge.

  • Predictive models with machine learning
  • Audience clustering by behavior
  • Dashboards in Looker Studio, Power BI, Tableau
  • Sentiment analysis with NLP
  • Real multi-channel attribution
  • Churn prediction and automated retention
5.1

Social media strategy and planning

Every post has a purpose. Customized strategies per platform, aligned with your objectives.

  • Audit of current social media presence
  • Per-platform strategy: IG, FB, TikTok, LI, X, YT
  • Editorial calendars with pillars and schedules
  • Tone of voice and style guide
  • Real-time marketing and trending
  • Seasonal campaigns and launches
5.2

Content management and publishing

We handle it all: from creation to publishing and performance analysis.

  • Original content per platform
  • Graphic design aligned with brand identity
  • Persuasive copy with generative AI
  • Automated publishing at optimal times
  • Format adaptation (aspect ratios, durations)
  • Curation of relevant content
5.3

Community management and social care

Your community is your most valuable asset. Authentic relationships and reputation with agile, empathetic care.

  • Moderation of comments, DMs and reviews
  • Customer service with protocols
  • Reputation crisis management
  • Social listening for mentions and hashtags
  • Chatbots in WhatsApp, Messenger, IG DM
  • Identification of brand advocates and influencers
5.4

WhatsApp Business and messaging

WhatsApp is the most direct channel in LATAM. We turn it into a first-class sales and support channel.

  • WhatsApp Business API setup
  • AI-powered conversational chatbots
  • Catalogs integrated in WhatsApp
  • Welcome, quick replies and after-hours messages
  • Segmented broadcast with personalization
  • CRM integration for traceability
5.5

Social analytics and AI insights

We measure everything we do. Reports that go beyond vanity metrics and focus on real impact.

  • Performance per platform: reach, engagement
  • Top-performing content identified by AI
  • Audience analysis and activity hours
  • Benchmarking against competitors
  • Monthly reports with recommendations
  • Social ROI with conversion attribution
6.1

AI-powered text content production

Written content that informs, persuades and converts. AI as an accelerator without losing the authenticity of your voice.

  • SEO-optimized blog articles
  • Advertising copy for campaigns
  • Social content: captions, threads, carousels
  • Scripts for videos, podcasts and webinars
  • Ebooks, whitepapers and downloadable guides
  • AI translation and localization
6.2

Visual content and AI imagery

Imagery is the first contact. Visual pieces that capture attention in milliseconds with impact.

  • Graphic design for social media
  • Visual identity: logos, palettes, typography
  • Generation with Midjourney, DALL-E, Stable Diffusion
  • Interactive and static infographics
  • Product photography with professional retouching
  • Motion graphics and short animations
6.3

AI video production and editing

From 15-second reels to corporate documentaries, with AI that speeds up without sacrificing quality.

  • Reels, shorts and TikToks with current trends
  • Corporate and institutional videos
  • Video ads for YouTube, Meta, TikTok, LinkedIn
  • Automated editing: subtitles, dubbing, cuts
  • Text-to-video for scalable content
  • AI avatars and virtual presenters
6.4

Audio and AI podcasting

Audio is the most intimate format. Professional content that positions your brand as a thought leader.

  • Corporate podcasts: concept to distribution
  • Text-to-speech in multiple languages
  • Sound design and identity jingles
  • Automatic transcription for repurposing
  • Distribution on Spotify, Apple, Google Podcasts
  • Audio ads on streaming platforms
6.5

Content production automation

Pipelines that automate from ideation to publishing. Scale your presence without multiplying resources.

  • AI pipelines: ideate, create, review, publish
  • Automatic repurposing: one blog → 10 pieces
  • Automated variations by segment
  • Integration with Notion, Trello, Asana, Monday
  • Multi-platform publishing with adaptation
  • Collaborative approval systems
1.1

Diagnosis and strategy

We map processes, identify where AI generates real ROI and design the roadmap. No hype, no "AI for AI's sake".

  • Process audit and data maturity assessment
  • Identification of use cases with measurable ROI
  • Model selection (LLMs, vision, audio, embeddings)
  • Provider evaluation (OpenAI, Anthropic, Google, open-source)
  • Build vs. buy vs. fine-tune analysis per case
  • Phased roadmap with KPIs and impact metrics
1.2

Conversational agents

Agents that understand context, remember conversations and take actions. Fine-tuned to your brand, connected to your systems.

  • Web, WhatsApp, Messenger, Instagram DM, Telegram and voice
  • Integration with CRM, ERP, inventory and calendars
  • Smart handoff to human agents
  • Persistent conversational memory per customer
  • Flows for sales, support, reservations and service
  • Continuous evaluation with test sets and human-in-the-loop
1.3

RAG and knowledge bases

Systems that answer accurately using your documents, catalogs and policies — with source citations, no hallucinations.

  • Ingestion of PDFs, Confluence, Notion, Drive and SharePoint
  • Vectorization and semantic search with embeddings
  • Smart chunking, re-ranking and metadata filters
  • Automatic citation attribution and traceability
  • Scheduled index update pipelines
  • Precision evaluation with retrieval metrics
1.4

Fine-tuning to your brand

Models that speak like your brand, know your catalog and apply your policies. No generic templates — AI fine-tuned to your DNA.

  • Dataset curation from your historical content
  • Supervised fine-tuning and instruction tuning
  • Versioned prompt templates with change control
  • Custom guardrails and content filters
  • Comparative evaluation against base models
  • Deployment on own, cloud or hybrid infrastructure
1.5

Smart process automation

Internal copilots and AI workflows that free your team from high-volume, low-value repetitive tasks.

  • Agent orchestration (LangChain, CrewAI, n8n, Zapier)
  • Internal copilots for sales, support and operations
  • Structured data extraction from emails and documents
  • Automatic summaries of meetings, calls and tickets
  • Integration with Slack, Teams, email and calendars
  • Productivity dashboards and hours saved per process
1.6

Corporate training

Your team stops being afraid of AI and starts using it every day. Role-based programs — not generic workshops.

  • Role-based programs (leadership, marketing, sales, operations)
  • Hands-on workshops on advanced prompt engineering
  • Copilot adoption (ChatGPT, Claude, Gemini, Copilot)
  • Responsible use: privacy, bias, output verification
  • Internal playbooks and per-team prompt libraries
  • Adoption tracking and KPI impact measurement
1.7

Governance and compliance

Safe, auditable and compliant AI. So your company can scale AI use without legal, reputational or data risks.

  • Policies on use, sensitive data and role-based access
  • Risk assessment: hallucinations, prompt injection, data leaks
  • GDPR, Law 1581 (Colombia) and sector regulation compliance
  • Logging, traceability and decision explainability
  • Periodic audit of models, prompts and results
  • AI incident response plan
1.8

Audiovisual content

Videos, images, voices and podcasts generated or accelerated with AI — corporate or for social. Without expensive production crews or external agencies.

  • AI-powered video: scripts, editing, subtitles and dubbing
  • Custom imagery with Nano Banana and MidJourney
  • Synthetic voices with ElevenLabs and brand voice cloning
  • End-to-end podcasts: script, narration, editing and distribution
  • High-CTR thumbnails and covers for YouTube and social
  • Production pipelines at scale (dozens of pieces/month)
§ 0404

How we work.

Repeatable method designed for impatient businesses: from the first call to the first result in weeks, not months.

Week 01
01/04
Listen

Honest diagnosis

One call, access to your platforms, a real snapshot of the current state. No templates, no hype. At the end: a clear document with what works and what doesn't.

Weeks 02–03
02/04
Design

Ecosystem map

We define which pillars to activate, in what order and how they talk to each other. You sign the map before we write a single line of code.

Week 04+
03/04
Train AI

Your own fine-tuned AI

We calibrate models to your brand, your voice and your catalog. Each client gets their own instance — not a generic shared ChatGPT.

Ongoing
04/04
Iterate

Data, not intuition

Single real-time dashboard, short meetings, real adjustments. What doesn't sell, dies. What sells, scales.

§ 0505

Us vs. the others.

The honest truth: we're not always the best option. If you're looking for a freelancer for a single task or only graphic design, there are cheaper options. If you're looking for a complete ecosystem with AI, we're for you.

Criteria Sumerce Guru Traditional agency Independent freelancer
Connected ecosystem 6 pillars talking to each other Services in silos Does only one thing
AI fine-tuned to your brand Models trained with your voice and data Generic templates and scripts ChatGPT without personalization
Time to first result 30–60 days 3–6 months Unpredictable
Executive reporting Single real-time dashboard Late monthly PDF WhatsApp screenshots
Commercial proposal Fixed price per phase Inflated monthly retainers Hourly quoting
Scalability From SMB to enterprise Only large clients One client at a time
Continuity through change Multidisciplinary team High turnover Depends on one person
Post-delivery support Permanent, included At additional cost Project ends, support ends
§ 0606

Boutique agency. No middlemen.

Sumerce Guru is a boutique agency: you talk directly with the person who designs, builds and operates the ecosystem. No chain of managers, no rotation, no diluting knowledge at every handoff.

Founder · Bogotá, Colombia

César Camilo Monsalvo Escobar

Systems Engineer · E-commerce Specialist · CTO & AI Consultant

24+ years leading technology strategy and digital transformation for mass media, agencies and the insurance sector. More than 200 digital ecosystems implemented — from portals peaking at one million daily clicks to algorithmic trading platforms with deep learning.

Specialization in applied AI (LLMs, fine-tuning, hybrid systems), advanced technical SEO and multi-cloud architecture (AWS, Azure, GCP). Recognized by Amazon AWS as a public success case in process optimization.

§ 0707

Founder's work.

Sumerce Guru is new — the track record isn't. A selection of real projects with verifiable metrics executed by César Monsalvo before founding the agency. Hiring us means hiring this track record.

⟶ RCN TELEVISIÓN · 2013–2019

Amazon AWS success case

Internet Technical Lead. 95 AWS instances managed, 150 portals deployed, broadcasting of FIFA World Cups 2014 & 2018 (+10,000 hours of streaming) and elections. 97% reduction in portal development time.

⟶ PUBLICACIONES SEMANA · 2004–2013

Semana · Dinero · Soho · Fucsia

Engineering Coordinator / Web Developer. 40% expansion of the digital ecosystem and early leadership in mobile adoption (100% coverage). pagos.semana.com implementation with +15% in subscription sales.

⟶ REDASSIST · K HOLDING · 2019–2023

CTO · 210,000 indexed URLs

Technology director of a corporate holding. 40% less tech spending, 70% infrastructure renewal (firewall, networks, call center) and +50% SEO indexing. Commercial tool that doubled sales.

⟶ TVN MEDIA · PANAMÁ · 2023–PRES.

1M+ clicks in a single day

Historic record during Panama's presidential elections. 20% reduction in AWS costs through re-engineering and +20% organic traffic. Digital coverage of mass events: Copa América 2024 and Olympic Games.

⟶ MALDITA.ES · MADRID · 2024

Technical SEO audit · GDPR

Technical SEO & Data Analytics Consultant. Core Web Vitals and WPO audit, backlink profile cleanup with Disavow, Video SEO for YouTube with AI and technical GDPR compliance without sacrificing measurement.

⟶ AGENCIA OCOTE · 2026

Centinela Fáctica · anti-disinformation AI

Lead Developer & AI Architect. Facebook disinformation detection platform with automated scraping and Gemini-based classification. FastAPI + React/Tailwind + PostgreSQL stack, narrative clustering and real-time editorial dashboard.

Also: LaSillaVacia · Guatemala.com (Aprende) · ViClips · OjoConMiPisto · JVR Legal

See full track record on LinkedIn
First conversation · no cost

Make your business think for itself.

A 30-minute call, no templates, no pressure. Honest diagnosis and closed proposal in 72 hours — or we tell you why we're not for you.

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